Making Technology Work for You—Simply & Seamlessly.

About Our LEADERSHIP

At Eidos Edge, we seek the silent hum beneath the noise, the unwavering eidos – your true form, your singular essence waiting to be unveiled. We are the sculptors of perception, the architects of identity, coaxing forth the core idea that sets you apart. For enterprises yearning to resonate and visionaries daring to lead, we illuminate the path, sharpening your voice into a clear, compelling edge.

We weave your narrative into the very fabric of your presence, transforming nascent thoughts into influential platforms and budding ventures into indelible brands that not only speak but sing, cutting through the chorus to claim their distinct and luminous space. With Eidos Edge, your inherent truth finds its most potent expression, granting you not just a foothold, but the forefront.

Meet Our TEAM

Kal Holczler

Founder/CEO

& Lead Strategist

Kal Holczler is the Founder and Lead Strategist at Eidos Edge. He brings over a decade of experience in building organizations, managing teams, and scaling sales systems.

Kal's expertise includes founding mission-driven ventures and leading high-growth marketing and tech sales initiatives. At Eidos Edge, he guides business development and client success, focusing on transforming complexity into momentum.

Madeline B. Schussel

Chief Financial Officer

(CFO)

Madeline B. Schussel is the Chief Financial Officer (CFO) at Eidos Edge. With over a decade of experience, she aids organizations in developing reliable systems and structures.

Madeline has served as an interim COO/CFO for startups in various sectors and has handled special projects in operations and business development. Her experience includes managing financial operations, improving brand reputation, and securing funding for nonprofits. At Eidos Edge, Madeline supports clients with a full suite of branding services, leveraging her cross-functional skills and interests.

Monica Hidalgo

Director of Marketing and Brand Development

Monica Hidalgo is the Director of Marketing at Eidos Edge. She helps visionary entrepreneurs translate their ideas into clear, compelling brands and strategic growth plans.

With a background in marketing strategy, a talent for simplifying complex concepts, and a passion for human connection, Monica serves as a creative partner. At Eidos Edge, she leads brand development and marketing execution, helping clients establish a strong digital presence.

Daniel Sanderson

Director of Business Development

Daniel Sanderson is the Director of Business Development at Eidos Edge. He brings a unique blend of media expertise, operational discipline, and philosophical insight to the company.

As the founder of planksip.org, Daniel has cultivated a brand focused on meaningful storytelling. He specializes in designing efficient workflows and believes in long-term success built through aligned values. Daniel is also a published philosopher and author, with a focus on the Platonic tradition. At Eidos Edge, he plays a key role in transforming vision into action and fostering a culture of creativity and structure.